Bullseye! communication method for

change managers and agents

“Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn’t about slickness. Simple and clear go a long way.” – John Kotter


Communication and Change

Effective communication is critical for successful change and transformation projects.

If you use the ADKAR model, you’ll know that communication is an essential tool for raising awareness of the need to change and later reinforcing the change.

But that’s not the only reason to consider communication important.

PROSCI released its 2016 benchmark study in change management, where it identified the top seven contributors to successful change. At the top of the list was active and visible sponsorship. This requires high level communication skills from the sponsor.

Other contributors to successful change included engagement with project managers, middle managers and employees. What is the best way to engage? Communication.

Finally, putting it right out there, the benchmark report identified “frequent and open communication” as a key contributor to change success.

Communicating for change

Consider some of the things you’ll do as a change agent in a typical day. Present information to senior stakeholders… ghost write an announcement or article for the program director or senior managers… write intranet articles, prepare PowerPoint slides, run meetings and a whole lot more activities requiring good communication skill.

Yet, many managers and agents find it hard to articulate the message and then deliver it through the right channel. They might wing it, but very few are taught how to do this scientifically.

That’s where the Bullseye! communication method comes in.

How the Bullseye! method can help your change success

With the Bullseye! communication method, you’ll have a scientifically proven method that will help you craft messages and know how to deliver them the most effectively in an organisational context. You’ll also have an approach to determine what works best in the organisation you are working in.

The Bullseye! comms method will help:

  • Sponsors create and promote, motivate and encourage change through better messaging
  • Middle managers explain changes to their staff
  • Change agents to engage with employees better through better communication
  • Change managers analyse and review messaging and the best available media to ensure maximum effect for the message
    Change agents and managers create the “nitty gritty” of communication pieces such as articles, PowerPoint presentations, project messaging
  • Change managers and agents draft clear and simple comms for paper, screen, video and in-person communications

How we can help you


We work with corporates and startups to improve their strategic and tactical communication effectiveness. This involves working with the client to understand the problem and working out the best way to use communication to solve that problem.


We equip individuals to communicate for their business, social or personal success. We offer a mix of online video training and class-room training courses for professionals to develop a communication mindset and have the tools to grow as a successful communicator.


We work alongside dedicated professionals from all industries who are committed to becoming a great communicator. The coaching program caters for individual tailored needs whilst helping participants on a practical level to develop a communicator mindset in their work and become a great communicator.

If you can’t explain it simply, you don’t understand it well enough.



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