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University Validation

The Bullseye methodology applies to any kind of communication or interaction. And it has been university validated.

In 2016 Dave Halls and his communication methodology, under the supervision of Dr. Todd Eller, was shown through a university validated study that 302 professors and business owners surveyed stated that Dave Halls’ methodology increased productivity 28% to 74%. This methodology is university studied and approved. The significance of the study was conducted using a t-test and was beyond the .05 level. Further studies are being conducted within the developmentally disabled community

In a survey amongst a different group of 52 incoming professors in 2016, Bullseye! – Getting the RIGHT message to the RIGHT audience, was rated the number 1 book on communication at the Los Angeles College District between 2010 and 2016. Based on survey research, Bullseye received a 96% score after being used in 2016. This compares to an average score of 68% over the previous five years when other communication text books were used.

For the survey, participants had to use the book and its methodology to prepare and present a communication piece. They then rated the book in terms of its content practicality. They focused on:

  1. Clarity
  2. Ability to use this method with any audience
  3. Usefulness in a real life setting
  4. Chance that it will increase their success
  5. Helpfulness in teaching their students

This book is now used officially as a communication text book for incoming professors at the Los Angeles College District (the largest college district in the US).