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Save time, improve your business outcomes and grow as a communicator

The Bullseye! communication method is a university validated, scientific approach to creating successful communication messages and content.

It works for all media – from written, video and audio through live presentations such as meetings and town halls. And you can use the Bullseye! Method to develop organisational, marketing, technical and leadership communication assets.

The Bullseye! Method works by providing a:

  • Framework from which to understand how good and bad communication works
  • Method, which provides a simplified, time-saving approach to creating content and messaging that is laser-focused on business goals and outcomes
  • Mindset, which helps an individual to become a master communicator on the back of the framework and method


The framework provides a way of understanding how great communication occurs. It is based on four key influencers.

Understanding these allows you to proactively improve your communication success rate as part of the method. It also helps you analyse successful and failed communications in a practical way that will lead to better results next time.


The method is a series of five steps that you must complete in the right order to achieve success in your communication. It allows you to clarify your message so that it is tight and fit for purpose before developing the message in an appropriate format.

You can apply it for success in any kind of communication: formal or casual, one way or live interactions.


The goal of the Bullseye! Communication method is to help you become a great communicator. Someone who can develop a tight and purpose driven message and deliver it to the target audience across any media.

Attached the framework and method is a communication mindset that you need to develop as part of becoming a great communicator. It includes a way of viewing communication opportunities and self evaluation with a view to learn from each experience.

How to become a great communicator with the Bullseye! method

The Bullseye! Method provides a solid foundation from which you can understand how effective communication works.

This includes understanding the critical elements of your context that need to shape yuour communication for csuccsess, And the elements you can tweak so that it is laser-focused on getting you the best outcome.

The Bullseye! Method is a process-driven approach to creating comms that saves time and focuses the outcome.

The more you use the Bullseye! method, the more it will become part of how you successfully communicate, supported by the right communication mindset.

communication mastery

History of the Bullseye! Method

Dave Halls developed the Bullseye! communication method based on two decade’s experience practising communication consulting for corporate companies and entrepreneurs and teaching people how to improve their communication success. He wrote about it in his best-selling book  Bullseye! Getting the RIGHT message to the RIGHT audience.

The method was university validated in 2016 and the subject of several studies in the US under the guidance of Dr Todd Eller. It is now used in a number of colleges in the USA and the official textbook for incoming professors at the largest college in the US.

The method has been taught and used in corporate and academic environments

The Bullseye method is an innovative approach that helps you create your marketing, operational or leadership comms successfully. It offers the steps to create a message with a laser-like focus on your objective. Then optimise that message for the best media that is going to speak directly to your target audience.

As you start using this method as a tool to get business results from your messaging and comms, you’ll find yourself becoming a great communicator in all that you do.

The method focuses on the HOW of communication but also gets you thinking in a way that grows you from within. So you become more natural at getting your message across on paper, online, in meetings and town halls or on video. You’ll understand what makes great communication and be able to use this to grow your business or career.

Even more… it is proven to work.