About the Bullseye! Method
What you need to know about the Bullseye! Method
The Bullseye! Method is a university validated, scientific approach to creating successful content and messaging. It will help you achieve the people-side of your business goals and outcomes.
It works when developing marketing, operational and leadership comms. And it applies to all media – from written and video to audio and live presentation. It helps you become a naturally great communicator when using its three elements together: framework, method and mindset.
Framework
“The Bullseye! Framework provides a unique lens into how a piece of communication is working – or not working – to achieve your goal or outcome. So you can see what to improve or re-shape for better outcomes”
The framework provides a way of understanding how great communication occurs. It is based on four key influencers.
Understanding these allows you to proactively improve your communication success rate as part of the method. It also helps you analyse successful and failed communications in a practical way that will lead to better results next time.
Mindset
“The Bullseye! Mindset is a collection of thoughts and attitudes intrinsic to being a successful communicator. These will not only help you grow as a communicator but shape your success. Besides propelling your growth as a communicator, they act as the glue that holds the method and framework together.”
Method
“The Bullseye! Method provides five simple steps to creating laser-focused content or messaging for achieving your business goal or outcome.”
You can use this to develop outcome driven communication assets that support marketing, operations or leadership activities. The method works with any media.