Become a Great Communicator With The Bullseye Method
Discover The Proven Method To Getting the RIGHT Message to the RIGHT Audience
- Author, Speaker, Entrepreneur and Blogger
"Bullseye! by Dave Halls really does hit its mark. If you’re looking to learn the skills required to really connect with your audience, then “Bullseye!” is required reading. From the framework, to the medium and language, Dave covers every aspect with great detail, and in an easy to understand fashion!"
- International communication speaker and expert
"What a splendid book! A brilliant five step process to build an effective message for any type of communication medium. It teaches anyone how to develop the right message for the right audience. Every person should own a copy of “Bullseye!” – it is a great resource that is packed with actionable strategies to fast impact your life, work and dreams"
"Having been a business coach for over 20 years, I know that Dave Halls methodology is the best way for companies and individuals to increase their success 200%. His approach is scientific, down to earth and creates real results. Start using his communication strategies today!"
- Author and founder of Make Today Grea
"Are you ready to take full control of your destiny? Choosing to master the art of communication is exactly where to begin. Bullseye gives you the clarity, foundation, and plan to bring your ability to express yourself to another level, in the numerous channels that are available in today’s connected world. Prepare to separate yourself from the pack and stand out from the rest."
"This outstanding book on communication has been best seller on Kindle and is currently being used the largest college district in the U.S. and was part of a study where professors preferred Bullseye over textbook instructions. ...Dave Halls’ university validated "Bullseye!" offers you the scientific steps to becoming a great communicator regardless of the communication medium. You'll learn within the pages of Bullseye! the secrets of good communication and the five steps to crafting a clear message that meets your purpose and resonates with your audience."
- Senior business consultant
“Your approach to structuring written and verbal communication is something I now use all the time. I can’t thank you enough, and I would recommend your instruction to anyone seeking to improve their written or verbal communication skills.”
- Business Analyst
“I was lucky to attend Dave’s workshop several days before I had to deliver a major presentation to a large number of difficult customers. It was a PowerPoint presentation from my manager that I had to show to these people… the kind that could put you to sleep while drinking coffee. What could I do? With Dave’s methodology and professional tips, I was able to strip the presentation down to the bones without losing the core message. Then build it up into a powerful presentation. Dave gave me the best help in business communication I have ever gotten in years”
- Senior Business Analyst
"I recently attended a workshop on Writing Skills presented by Dave Halls. ... This training provided me valuable insights into the art of writing and got some tangible learnings from his workshop. I also plan to read his book Bullseye to enhance my learnings from the training. I recommend his training to anyone seeking to be effective in written communication."
University validated. The Bullseye method has been shown in studies to improve communication success and improve productivity. You can use it to create marketing, operational and leadership comms regardless of media.
Anyone can be a great communicator with the Bullseye method
Why you need to be a great communicator
Experts say your success depends on it
- Business leader and entrepreneur Richard Branson wrote: Communication is the most important skill any leader can have
- Accenture North America CEO Julie Sweet said: “I think people underrate the importance of investing in your communication skills as a way to progress in your career“
- Jayson DeMers writing in Entrepreneur.com said: “Your success as an entrepreneur is determined in large part by your ability to communicate.”
Research shows the quality of your comms can make or break your business
- Businesses lose money because of poor communication: $37billion dollars was lost amongst a group of 200 companies in one year alone (Holmes Report)
- Internal projects fail because of poor communication: 30% of projects fail because of this(Project Management Institute)
- Businesses fail to adopt critical changes: without frequent and open communication (Prosci’s 2016 benchmark report lists this as a top contributor to change success)
- Companies can can cut turnover by over 200% and absenteeism in half in companies according to a Forbes study of 23,000 companies
- Non profits can increase donations to non-profits over 40% from good communication
- You can outperforming competitors by 202% by using good communication to engage your workforce better
*See below for the sources for these references
And that’s just some of the research. You’ll also find studies that show how good communication improves your social and personal life. …but then you probably don’t need science to prove that!
Being a great communicator helps you grow your business or career.
You can use it to attract customers and clients through marketing and persuasive communications. You can use it to maintain or improve the efficiencies of your organisation. And you can use to lead your team or workforce.
But there’s a problem…
Most people are not great communicators - even though they can be
Most people struggle...
Most people struggle when it comes to communication… For example, they:
- Don’t know where to start
- Don’t know what media to choose for best results
- Might be able to create a message but can’t really tell if it is good or not
- Are good at delivering a message in one medium (such as presenting) but are lousy at most others (writing, video, creating PowerPoints, and so on)
- Are frightened at delivering
- Get inconsistent results – sometimes their message turns out well whilst at other times they don’t…
Even though it's not their fault...
But then, you can’t blame them for this.
Whilst experts and researchers have been clear on what you need to do when it comes communication success, there’s a BIG silence when it comes showing you HOW!
For example, how often have you got advice on how to improve your copy as “make it more persuasive”… but without being shown how to be persuasive? Or advice for how to connect with your reader better by using a style that is “more conversational”… but without being shown how… Or to make the message clearer by using a story but without being being told how to tell a story in a way that captivates people.
You might think you’re being shown the all important how but in fact just being told what you need to do. Anyone can tell you what to do – but not anybody can tell you how.
So the average person in business does the best they can and hopes for the best. They create marketing or operational messages or piece of comms that sort of looks good.
Yet they remain frustrated because they know they could have written that document better, made their sales page more persuasive, received better responses from their emails, celebrated more buy-ins after their investor pitch, presented with more clarity and less waffle… but they just didn’t know how.
Yet business success still requires top communication skills
Meanwhile, today’s business environment continues to expect us to be better communicators than ever before.
In the old days you could be great at presenting your ideas on paper and lousy at presenting them in person. Not any more. You not only need to create a tight message that’s focused on your business objective, but be a master at delivering through any media – print, online, video, social media, in person…
So it’s no wonder that people give up or settle for mediocrity.
Besides the bad experiences, the demands are overwhelming!
Yet it doesn’t have to be that way!
Introducing the Bullseye! method
The simple and proven way for anyone to become a great communicator
The Bullseye method is an innovative approach that helps you create your marketing, operational or leadership comms successfully. It offers the steps to create a message with laser-like focus on your objective. Then optimise that message for the best media that is going to speak directly to your target audience.
As you start using this method as a tool to get business results from your messaging and comms, you’ll find yourself becoming a great communicator in all that you do.
The method focuses on the HOW of communication, but also gets you thinking in a way that grows you from within. So you become more natural at getting your message across on paper, online, in meetings and townhalls or on video. You’ll understand what makes great communication and be able to use this to grow your business or career.
Even more… it is proven to work.
University validated and proven to improve communication success
The Bullseye method has been tested and proven to improve communication success and increase productivity.
The method was first introduced in Dave Halls’ best selling book Bullseye! – Getting the RIGHT Message to the RIGHT Audience. In the foreword, Dr Joe Vitale wrote “Bullseye! takes the mystery out of what makes good communication and shows you the steps to becoming a great communicator”.
The book has been used as a communication text book for incoming professors at the largest college district in the United States. It was also voted the best book on communication because it was practical and helpful to real life. Not just a bunch of intellectual theory, but real, practical “how to” information.
The Bullseye method is now university validated.
The Bullseye method offers you a step-by-step path to becoming a great communicator. It works for your marketing, operational and leadership comms. It is ideal for entrepreneurs, leaders and business professionals who are genuinely interested in growing their business or career success.
Using the Bullseye! method to become a great communicator
To become a great communicator, you need to have three things:
- A “communicator’s mindset”
- A practical understanding of what makes successful communication
- A proven method that consistently gets the right message to the right audience
These are what you’ll develop and use as part of the Bullseye method.
The communicator’s mindset helps you become a great communicator providing you have the right understanding and method. This mindset helps you see the world in the way successful communicators do. It will help you improve each time you have to create a piece of marketing or operational comms or inspire a team.
A practical understanding of how great communication works is important because it gives you the universal principles that apply to any interaction. It allows you evaluate and learn from other cases of communication so you can grow in your craft.
Finally, a proven method that will consistently help you get the RIGHT audience is critical to becoming a great communicator. It will save you time, create consistency and build success. Each time you use this approach will be an opportunity to learn more and become better.
The Bullseye method shows you how to craft a purpose-driven message for your business and deliver it successfully to your target audience.
You can use it to create marketing assets like landing pages, blogs, emails and webinars. You can use it to create operational communication pieces from memos, emails, and announcements through to documents like user guides, business cases and proposals. You can also use it to engage your team or workforce and build your leadership authority through messages in person, on video or in print.
What Makes the Bullseye! Method Different
- We use a scientific, proven system to help YOU to become a successful and innovative communicator
- Our approach combines the best of mindset, theory and practice to make you a holistic communicator
- Our core methodology is university validated and used to training incoming professors at the biggest college district in the US
- Our approach works with any medium – online, offline, video and in person
- Our approach works for corporate professionals, marketers, entrepreneurs and small businesses